Natvia - our salvation from the demon sugar?
I do miss sugar on fast days - I suffer through unsweetened tea or guiltily plunge my spoon into the 0-cal sweetener jar to add to porridge and smoothies, knowing that I may be settling for poison in lieu of calories. The rest of the week I’m pretty lavish with agave syrup, honey and unrefined sugar, though I do try to steer clear of the evil white stuff.
If only there was a 100% natural sweetener with ZERO calories that tasted just like sugar!
Well, I come bearing good news…with a little trepidation.
Natvia, the latest stevia plant-based sweetening product, claims to be just that - the calorie-free answer to our sweet dreams. It’s hard to imagine how producers of a globally-released mass-produced product such as this could make the “100% natural, containing nothing artificial” declaration without complete certainty they are safe from litigation. As you’ll see here, they really hammer home that they are truthful, transparent, accountable and responsible.
Natvia transforms the “freshest and sweetest tips” of the stevia plant, above, which is up to 300x sweeter than sugar, into a crystalline powder that’s a dead ringer for (white) sugar, and what’s more, can be used in the exact same quantity as you would use sugar. It can also be used for cooking and baking.
As for the taste - that’s for the consumer to decide. Personally, I think it’s the most successful zero-calorie non-sugar to date. My first finger-dab into the tub quite frankly blew me away. I still don’t like it in my milky tea as much as agave or sugar, but I will suffer through on fast days. It tastes pretty darn good in coffee (it claims to be “expertly crafted especially to complement coffee”), and I am quite happy with it in my porridge and smoothies too. I’m impressed, but only so far as I am not being lied to about its “100% natural”-ness.
I’m cynically waiting for this candy-coated fantasy to be shattered. Meanwhile, for me, it’s certainly the fast-day sugar substitute to end them all, for now…